Therapist website design
Websites for therapists, counselors, and group practices — warm and stigma-free, with the local SEO that fills caseloads and the booking paths that make reaching out easy.
Reaching out to a therapist takes courage
Your website meets people on a hard day. It has to feel safe, answer the practical questions fast, and make the first step — booking a session — as small as possible.
Warm, stigma-free design
No clinical coldness, no stock-photo despair. Design and copy that lowers the barrier to reaching out instead of raising it.
Specialty pages that rank
Clients search for "anxiety therapist in [town]," not "psychotherapy services." A page for each specialty you want to be known for — anxiety, couples, EMDR, teens.
Booking that just works
We link your site into the booking flow you already use — SimplePractice, TherapyNotes, a Headway booking link, or whatever your practice runs on — so a visitor can go from your site to a booked consult in two clicks.
Insurance, answered up front
Panels, out-of-network, superbills — stated plainly. One of the most common reasons someone leaves a therapist's site is an unanswered insurance question.
Local SEO & Google presence
Google Business Profile, local schema, and town-level pages — so you're positioned to show up when someone nearby finally searches for help.
Content that builds trust
With the Growth tier: five articles a month answering what future clients search — "how does therapy work," "CBT vs EMDR," "does insurance cover couples counseling."
One engagement. Everything handled.
$10,000 Foundation build, $2,500/mo Growth, or $5,000/mo Market Authority. U.S. veterans save 15% on everything. Live in about 7 days.
Straight answers for practice owners
I'm a solo therapist. Is this program overkill for me?
If you're happy with referrals and a full caseload, you may not need it. The program is for practices that want to grow — a second clinician, a new office, a specialty you want to be known for. Growth is $2,500 a month, on top of the $10,000 Foundation build and the $2,000 reserve. Whether search brings you enough new clients to justify that depends on your market and your fee — we won't pretend to know it before we've looked at your search data.
Can the site handle online booking?
Yes — we link your site into the booking flow you already use (SimplePractice, TherapyNotes, a Headway booking link, or similar) rather than building a separate one. The website's job is to earn the click into your booking flow, not to replace your EHR.
What should a therapist website say about insurance?
Be direct. List the panels you're in, say clearly if you're out-of-network, and explain superbills in plain language if you offer them. "Do they take my insurance" is one of the most common reasons a potential client leaves a therapist's website — answering it up front wins you the clients who can actually work with you.
How do therapy clients actually find a therapist online?
Mostly local, specific searches: "anxiety therapist in [town]," "couples counseling near me," "EMDR therapist [city]." Directories like Psychology Today capture some of that, but a well-built site with specialty pages and a strong Google Business Profile ranks for those searches directly — and a client who lands on your own site converts far better than one comparing forty profiles in a directory.
Related reading: The complete guide to local SEO · Google Business Profile optimization · Building website authority · Website investment calculator
We don't guarantee rankings; nobody can. Google decides. See how we think about that.
Your future clients are searching tonight.
Tell us about your practice and get a full proposal within one business day.
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