HVAC website design
Websites for heating and cooling contractors, built for the no-heat call in January, the no-cooling call in July, and the replacement quote that takes weeks to decide.
Your demand follows the weather
No-heat calls arrive with the first cold snap and no-cooling calls with the first heat wave, and those customers want someone today. A customer pricing a replacement is on a slower clock and will read every page. The site has to serve both at once, and neither should have to wait for the other.
No heat, no cooling: one tap to call
The number sits one tap away on every mobile screen, with your hours and after-hours policy beside it. A customer in a cold house wants two answers: can you come, and when.
Repair and replacement as separate paths
A repair caller and a replacement shopper ask different questions. Separate pages for furnace repair, AC repair, heat pumps, system replacement and maintenance plans keep each answer short and on point.
Seasonal pages ready before the season
Heating pages should be live before the first cold week, and cooling pages before the first heat. A page published the day demand arrives has had no time to be found.
Service-area pages only where you work
Give a town its own page when you serve it and have something specific to say about the work there, and not otherwise. Google's spam policies name city pages that funnel visitors to one page as doorway abuse. Fifty pages with only the town name changed are the pattern to avoid; a short list of real ones is safer.
License and insurance where customers look
If your state or town licenses HVAC work, the number goes in the footer and on the contact page, alongside a plain statement that you carry insurance. Technicians who service equipment that could release certain refrigerants need EPA Section 608 certification. If your team holds it, say so. Rules vary by state. Our guide on license numbers on contractor websites covers what to check.
Photos of your own installs
Your equipment, your crew, your finished installs. A homeowner choosing who will work in their basement wants to see the company, not a stock photo.
What Google allows for an HVAC company's profile, reviews and ads
An HVAC company can appear in the map listing, in the regular search results and, for paid campaigns, in Local Services Ads. All three run on written policies. The details on your site and your Business Profile should match, and both should stay inside what Google allows.
Business Profile as a service-area business
Google's guidelines treat a company that goes to its customers, and does not receive them at a shop, as a service-area business: hide the address and set a service area. Keep that area within about two hours of driving from where you are based, and keep the profile name to your real business name, with no added keywords. Source: Google Business Profile guidelines.
Reviews you ask for, never pay for
Google's policy lets you ask every customer for an honest review. It does not let you offer payment, discounts or free service in return, ask only the happy customers, or ask customers to include specific wording. Source: Google Maps content policy.
Local Services Ads readiness
Google screens HVAC companies before Local Services Ads run, including background checks on service professionals, with other checks that depend on your business type and state, so licenses, insurance, reviews and business information need to be in order and consistent. Google also says missed calls may count against your responsiveness. Plan phone coverage for the weeks when the weather fills the line. Sources: screening requirements, how ads are ranked. Our guide on Local Services Ads for contractors has the details.
The same flat fee we charge every business
$10,000 Foundation build plus a $2,000 first-year infrastructure reserve, $2,500/mo Growth, or $5,000/mo Market Authority. U.S. veterans save 15% on every tier. Live in about 7 days once we have your information and approvals.
Paid advertising, including Local Services Ads, is quoted separately. The program gets your site and profile ready for it.
See full program details · Ask about Growth · Veteran-owned? Get your veteran quote
Not sure which tier fits? Answer two questions in the investment calculator.
Straight answers for HVAC contractors
What should an HVAC website lead with?
The phone number and whether you are available now. A customer without heat or cooling wants to know two things: can you come, and when. Replacement shoppers need more, so they get their own pages covering what affects the price and how your quotes work.
Should we put replacement prices on the site?
Only if you can stand behind them. A system price depends on the equipment, the home, the ductwork and local labor, so a single number often misleads. Explaining what drives the price, and how your quote works, is more honest and usually more useful.
Can we advertise financing on the site?
Yes, if you offer it, using the wording your lender approves. Federal Regulation Z requires additional disclosures once a credit ad states certain terms. For installment financing, that includes a payment amount or the number of payments; credit-card plans and deferred-interest offers have their own triggers. So do not improvise a monthly figure. We place the lender's language as written.
Should we mention EPA certification?
If your technicians hold it, yes. The EPA requires Section 608 certification for technicians who service equipment that could release certain refrigerants. Your state or town may also license HVAC work. Rules vary, so check with your licensing board, and see our guide on contractor license numbers.
Have you built websites for HVAC companies before?
No. Our work so far has been in healthcare and early education, and the trades, HVAC included, are a new vertical for us. We would rather say that than show you a portfolio we do not have. Local search, Business Profile setup and call tracking are the same discipline in any trade. The HVAC knowledge, including when your busy seasons start, comes from you.
Financing disclosure rules: Regulation Z, 12 CFR 1026.24 (installment credit) and 12 CFR 1026.16 (credit cards and other open-end plans).
Related reading: Google Local Services Ads for contractors · Your license number on your website · Local SEO for plumbers, electricians and HVAC · Website investment calculator
We do not guarantee rankings. Google decides where a site ranks, and no one outside Google can promise a position. See how we think about that.
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