Plumber website design
Websites for plumbing companies, built for the customer who has water on the floor and a phone in one hand.
A burst pipe is not a comparison-shopping moment
Plumbing work arrives in two moods. In an emergency, the customer calls whoever looks open and close. For a planned job, like a water heater replacement, they compare. The site has to serve both.
One tap to call, on every page
Someone searching for an emergency plumber near them, with water still coming through the ceiling, is not going to scroll to find your number. On a phone it should be one tap away on every screen.
After-hours terms stated up front
If you answer at night, say so plainly. If nights and weekends cost more, say that too, before the call. A surcharge first learned on the doorstep tends to show up in the review.
One page per job type
Water heater repair and replacement, drain cleaning, sewer line work, leak detection, repiping, fixture installs. Each page covers one job, what the visit involves, and how to book it. List only the jobs your crews actually take.
Service-area pages only where you work
Build a town page only when you serve that town and have something specific to say about the work there. Google's spam policies name city pages that funnel visitors to one page as doorway abuse. A short, honest list is safer than fifty copies with the town name swapped.
License and insurance where customers look
A homeowner is about to let a stranger into the house. If your state or town issues a plumbing license, put the number in the footer and on the contact page, with a plain line saying you carry insurance. Rules vary by state, and our guide on license numbers on contractor websites covers what to check.
Photos of your own jobs
Your trucks, your crew, your finished work. A stock photo of a smiling plumber tells a homeowner nothing about who is coming to the door.
Where a plumber shows up on Google, and the rules that apply
A plumbing company can appear in the map listing, in the regular search results and, if you pay for them, in Local Services Ads. All three run on written policies, and a site or profile that breaks them can lose visibility that took years to build.
Business Profile as a service-area business
If customers do not come to your shop, Google's guidelines say to hide your address and set a service area, reaching no farther than about two hours of driving from where you are based. List the profile under your real business name. "Smith Plumbing" stays "Smith Plumbing," with no keywords added. Source: Google Business Profile guidelines.
Reviews you ask for, never pay for
Ask every customer for an honest review, and ask them all the same way. Offering payment, a discount or free service for one is not allowed, and neither is asking only the customers you expect to be happy. Source: Google Maps content policy.
Local Services Ads readiness
Google screens plumbers before Local Services Ads run. Plumbing is one of its urgent categories, so screening includes background checks on service professionals, and other checks depend on your business type and state. Have your licenses, insurance, reviews and business information ready and consistent. Google also says missed calls may count against your responsiveness, which matters for a business that lives on emergency calls. Sources: screening requirements, how ads are ranked. Our guide on Local Services Ads for contractors has the details.
The same flat fee we charge every business
$10,000 Foundation build plus a $2,000 first-year infrastructure reserve, $2,500/mo Growth, or $5,000/mo Market Authority. U.S. veterans save 15% on every tier. Live in about 7 days once we have your information and approvals.
Paid advertising, including Local Services Ads, is quoted separately. The program gets your site and profile ready for it.
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Straight answers for plumbing company owners
What should a plumber's website do first?
Get the phone to ring. That means the number is one tap away on every mobile screen, your hours and after-hours policy are stated plainly, and the towns you serve are easy to find. Everything else on the site supports those three things.
Should we build a page for every town near us?
Only for towns you actually serve, and only when there is something specific to say about the work there. Google's spam policies describe pages aimed at cities that funnel visitors to one page as doorway abuse. A short list of real service-area pages is safer and more useful than dozens of copies with the town name swapped.
Can we give customers a discount for leaving a review?
No. Google's Maps content policy does not allow businesses to offer payment, discounts, or free goods or services in exchange for reviews. You can ask every customer for an honest review, and you should ask all of them, not only the ones you expect to be happy.
Do we need our license number on the website?
That depends on your state and sometimes your town. Several states require it in advertising, and they define advertising differently. Even where it is optional, a visible license number answers a fair question before a customer lets a stranger into the house. Our guide on contractor license numbers covers what to check.
Have you built websites for plumbers before?
No. Our work so far has been in healthcare and early education, and plumbing is new to us. We would rather tell you that than show you a portfolio we do not have. Local search, Business Profile setup and call tracking are the same discipline in any trade. How your jobs, crews and after-hours calls actually run is knowledge that has to come from you.
Related reading: Google Local Services Ads for contractors · Your license number on your website · Local SEO for plumbers, electricians and HVAC · Website investment calculator
We do not guarantee rankings. Google decides where a site ranks, and no one outside Google can promise a position. See how we think about that.
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